these are notes from in “the arena”: startups & Willing things forward.

Ain’t no half-steppin…out of my comfort zone.

This is my place to share lessons and takeaways as I build my first software company: a solo founder; non-technical; bootstrapper; dad; scrappy optimist. I have no customers, product, or team, but I’m committed to making this work and will be updating the wins and failures along the way. Come along for the ride! – Gen

Sometimes I write About Writing

3 Unnecessary Mistakes I Made. My $12,000 Lesson Learned

by gen furukawa | Jul 12, 2019

There are some lessons in life that just have to be learned the hard way. Don’t ever touch a stove to test if it is actually hot. Try once, you’ll learn forever. Proceed with caution if you get your drink from a huge orange jug that has a skull and bones drawn on...

Lessons In Greatness From the Warriors

by gen furukawa | Jun 20, 2019

Who doesn’t love some good life lessons told through the lens of sports? Sure, there are movies that manufacture these lessons… The power of imagination in Field of Dreams. Grit and perseverance with Rocky (and Creed). The underdog story in Rudy. But things are just...

Two Steps Forward, One Step Back…And It’s a Good Thing

by gen furukawa | May 18, 2019

Development continues with Retainable, but as I was anticipating, I only wish that it could move along faster, with fewer technical challenges. But that’s not a part of this start up thing, as I knew going in…. But we have hit a few small unforeeseen speed bumps that...